Blog

Did the Indian Consumers Benefit from GST?

GST (goods and services tax – the new value added tax regime in India introduced in July 2018) [http://www.cbic.gov.in/htdocs-cbec/gst/index] has created a lot of turmoil in the economic, political and social spheres in India over the last one year. While the long run effect of the same, across many sectors are yet to be revealed; it looks like the branded DFMCG market has been quite a b...

TV Continues to Be the King – this time way ahead in the Rural

Some years back we have written about Television’s continuing supremacy in India and it retaining the lion’s share in advertisement in the country in the near future. After the latest reports from BARC and TAM, our predictions stands vindicated. But this is not t...

Important Takeaway from the Thanksgiving 2017 Retailer’s Verdict

It was a good pre-thanksgiving shopping week for the U.S. retailers considering the follow-up report from the National Retail Federation (NRF). Earlier, the NRF had estimated around 164 million shoppers to complete purchases through different channels. The brick-and-mortar stores were surprised when 51.6 million U.S. buyers dropped in, while 64.6 million shopped both online and in-stores. In a...

The Thanksgiving Shopping Storm and What It Means For U.S. Retail Stores This Season

While U.S. retailers are rushing to join the digital league, the Thanksgiving shopping season will serve a verdict on the future of offline stores. A large number of stores stand a narrow chance to understand the gaps in their retail strategies before they perish.

Five days ahead of the Black Friday, J. Crew had announced its plans to shut down around 6% of its stor...

Analytics India Magazine Presents 2018’s Top 10 Analytics Trends; SIBIA Pitches for Industrialization of Machine Learning

The analytics environment continues to change at an uncontrollable pace and its direct impact on business processes continues to diversify. In a recent feature, Analytics India Magazine asked around 40 industry leaders for their opinion on the next course of leveraging analytics and artificial intelligence for business use cases, as well as the role of supporting technologies. After a thorough...

Mi360 Awarded 2017’s Rising Star and Great User Experience Title for Marketing Software by Finances Online Directory

SIBIA’s premier marketing tool, Mi360, has added yet another feather in its cap, and we are extremely satisfied with how our efforts have fared. Finances Online, a leading software and B2B services review platform, honored it with two noted awards The Rising Star 2017 and Great User Experience 2017 ...

The Global BI and Analytics Software Market Estimated to Reach $26.78 billion by 2020

In a recently published report, Markets and Markets, a premier market research firm, has estimated the global business intelligence and analytics software marketto reach net worth of $26.78 billion by the year 2020, while growing at a compound annual growth rate of 8.4% through 2015–2020. The report is an in-depth analysis of the global BI and analytics software market by segment of appl...

Banking analytics in a nutshell [Infographic]

A suitable banking analytics has the power to make significant impacts on the profit and loss figures of financial institutions.

When different types of banking analytics involved are implemented thoughtfully throughout the processes, the outcome from each one complements the working of the other in a continuous cycle. Here is a glance at the continuous cycle in which the results fol...

Process Structure of Digital Analytics for Business [Infographic]

Digital analytics gives the breakdown of the content type and volume versus the audience type and volume. While the design of the predictive models differs from one industry segment to the other, certain measurement metrics and processes remain consistent throughout each of them.

This infographic educates one about the basic process structure involved in implementation of digital ana...

Different Steps Through Predictive Modeling For A Business [Infographic]

Predictive modeling is the best way to gain the required insights for forward-looking business decisions. It is critical that people understand what the entire process is, and how is it integrated to their business model at different stages.

Take a look at this infographic, which sketches an outline the steps in which predictive modeling works for your business.

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Advantages of Effective Retail Analytics Solutions [Infographic]

Leading retailers are basking in the realms of highest share when it comes to market shares and returns.

Retail analytics can uncover hidden trends and patterns, and indicate towards potential improvement areas.

Take a look at the five business metrics that retail analytics helps quantify to create a granular understanding of the business progress.

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Advantages of Effective Predictive Analytics for Consumer Goods [Infographic]

An accurate understanding of the customer behavior is critical to the sustainable success of a consumer brand. Predictive analytics when applied to the consumer goods segment has helped brands improvise their marketing strategies at par with the evolving customer trends.

Learn about the insights that marketers can derive with accurate customer behavior analytics to create an impact o...

A New Age of Analytics Awaits

Modern business ecosystem demands a new era of data analytics- we are talking IoT, Big Data, open source technologies, cloud computing, and structured & unstructured data processing. Our CXOs need their strategies to be more than sheer transcription of the trade dynamics.

Traditional business intelligence techniques hold huge potential for errors that creep their way into the fin...

Marketing Mix Model: 6 things you should know

Marketing Mix Model refers to the usage of both analytical and statistical tools for identifying and measuring the impact of past marketing decision in order to predict the future impact of different marketing tactics on sales. This has been a great tool for preparing effective marketing plans. Marketing mix model predicts the assured path of getting profitable returns on various marketing inv...

How data analytics is helping marketers?

Marketing is all about data. Smart marketers rely upon data to design and implement successful marketing strategies. Although data analytics can never replace the creativity, but it can definitely provide an extra edge to the marketers. From marketing mix modelling to commercially-focused ROI approach, data analytics has revolutionised marketing effectiveness measurement.

Let’s...

Google Analytics – 11 years later

Google Analytics was launched on 14th November 2005, after it acquired a company called Urchin Software. The day was a milestone for Google as it had entered the analytics space with an enterprise product that was free, “Surprise!” Google struggled to keep up with the demand as within one week of launch, 100,000 new accounts were created but soon it threw out all the other...

How marketers can leverage the power of data: 4 examples

In recent times, the consumption of media has changed significantly. The consumers are interacting with the organisations not only through the physical stores but also through devices such as smartphones. And to reach on-the-go customers in real-time, the marketers mainly depend on data. By tapping the power of data, marketers can ensure unparalleled engagement and reach. Here are a few ways t...

How to Forecast Demand? Things to Know

Demand forecasting is the process to forecast future demand of products in a retail business, brick and mortar stores or online. When you know how many customers you are going to have or how many orders you are going to receive throughout a day, week or a month; you can plan your inventory and staffing accordingly. This helps in minimising wastage and prepares you to handle and keep up with th...

Retail Demand Forecasting – Then and Now

Gone are the days when heuristics ruled the world!  There was one chief with all the knowledge about his shop, and would know how much he would sale for each product he carries. He knew when the demand will peak, and when he has to push the sales, through discounts. He was mostly correct. [Even if he is not correct, nobody would know as no one accounting for lost sales. And no one dares t...

Double Delight? TV Ratings in India

So we now have BARC (Broadcast Audience Research Council), (http://www.barcindia.co.in), another TV rating system in India; after the long standing TAM (http://www.tamindia.com). The marketers should be happy, and happier are those who use to dispute TAM. Reasons can be many; after all, data and statistics it not something full proof!

One of t...

Leveraging the power of Digital Marketing in the Indian landscape

The phenomenal success of Flipkart has re-written the history of marketing in India. While many small operations wrapped up or merged to offset losses from digital competition, savvy marketers and companies extended their operations to digital marketing for remarkable success. The core competency of the digital marketing model has set off another trend in India - that of the pure-play digital ...

The role of predictive analytics in Indian FMCG

All eyes are on the Indian FMCG and retail sectors that “form the direct path to the India Growth Story - CII National Retail Summit and CII National FMCG Summit 24th June 2014 at Mumbai. Despite the economic slowdown of past few years, the FMCG was the last sector to slow down. It witnessed a double digit growth at a CAGR of 11%, spurring high investments.

As Indian marketers ...

How marketing analytics will shape up in 2014 – a SIBIA perspective

From gut-feel marketing to data-driven analytical solutions, India is on a fast track towards unlocking the value of the customer for maximum ROI and effective business strategy. The traditional format of marketing that toed the line espoused by empanelled advertising agencies and in-house marketing departments, has made a tectonic shift at both the tactical and strategic levels. While C-level...

TV will be the king in media

Some weeks back, Bengal Chambers (BNCCI - www.bncci.com) has hold an interesting seminar Mediamorphosis – debating on how media around us is changing. We all are pretty enthusiastic about the new digital media and how it is becoming omnipresent.

However, the wise men thought otherwise. Sam Balsara, one of the finest and oldest minds in media a...

Top data analytics challenges marketers are facing

Across various industries, big data analytics is helping the businesses to be more productive, competitive, and outpace others. While most of the companies have recognised the endless door of opportunities big data analytics can open for them, there are still who are struggling with mapping out an analytics plan. Making a proper analytics plan is a bit complicated. It takes a variety of tools,...

Learning beyond the books; Know what it means to be an intern at SIBIA

We love the internship season. There are so many fresh and significant minds in the Indian talent pool, just waiting for the right stroke of guidance. We, at SIBIA, finds ourselves in a fortunate position to be able to host interns throughout the year, and be able to build their skillsets. When we say “skillsets”, we typically mean the languages taught as well as the right mindset ...

SIBIA at XLRI’s Ideakon 2016; CEO & Founder Angshuman to Speak on his Journey as an Entrepreneur

Ideakon is a perennial event by the entrepreneurship cell of XLRI Jamshedpur, which hosts entrepreneurs from all walks of trade to share their journey and experiences, so as to bring out what it takes to be one. The central theme for this year’s event has been declared as “Creating Order Out of Chaos”.

The speakers would congregate to share the not-so-shiny side of ...

Venture capital for SIBIA Analytics; plans to capture fresh markets ahead

SIBIA announces an undisclosed amount of seed funding from a group of venture capitalists in India and U.S. As a part of taking the analytics products & services start-up to an established consulatn’s position in the global market, the management now plans ahead to capture fresh markets throughout the globe. A huge part of the investment is being planned to channelize into innovative...

Analytics & Technology Boost FMCG Revenue by 35%

One of our clients was an FMCG company that sells aroma oils, potpourri, diffusers, candles and other such products in India, covering about 20 states in the country. They engaged us for a demand forecasting project for their number of product categories selling across 78 stores and about 500 store keeping units (SKUs).           

Bas...

Ivy Professional School Features SIBIA Analytics as the start-up of the Month

Ivy, a finishing school for professionals and corporate executives, today announced SIBIA analytics as their “Start-up of the Month” for July. It published a featured interview with Anghsuman Bhattacharya, CEO and Co-founder of SIBIA Analytics, elaborating SIBIA’s take on retail analytics as a significant decision-enabling tool and its impact on the future of retail in India....

SIBIA in News: Listed amongst the 10 Promising Indian Analytics Startups in 2014

SIBIA Analytics and Consulting Pvt. Ltd. is doing the rounds on news as one of India’s 10 emerging analytics startups in 2014. The custom analytics service provider was accounted as such by two leading online publications dedicated to the business news & technology updates in the business analytics, big data, data science, and machine learning domain—KDnuggets and Analytics Ind...

In News: Analytics India Magazine Features SIBIA’s Operations & Offerings under Promising Startups

SIBIA is in news again, and has attention from India’s leading magazine dedicated to the Big Data, AI, and Analytics domain. The Analytics India Magazine has published a detailed article on the advent of this startup as a boutique analytics solution provider. It introduces SIBIA as the key-turner in creating advanced solutions that extract maximum business value out of big data with help...

SIBIA’s Founder Angshuman Talks to Jigsaw Academy on His Inspirations, Vision, and Future of Analytics

Angshuman Bhattacharya, the Founder of SIBIA Analytics and Consulting Services, recently featured in an interview withIndia’s leading online school of analytics, Jigsaw Academy Education Pvt. Ltd.

As the conversation unfolds, he gives a run through the evolution of analytics as a business tool and his decision to come up with a boutique predictive analytics provider. He voices ...