Increase Brand Profitability through Predictive Strategies

Mi360 generates concise and actionable insights for you to estimate true returns from your marketing mix across each promotional channel. As a marketer, you avail the advantage of state-of-the-art predictive marketing analytics to optimize investments.

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ROI estimation & interactive reports
Predictive Marketing Analytics
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Your Data. Our Tool. Absolute Control.

Get maximum volumes generated from your marketing budgets

Mi360 equips you with cutting edge analytics to keep you ahead of the game against competing brands. It is a marketing mix modeling at its possible best, along with a detailed dashboard and marketing scenario evaluation. The business specific features simplify the imperative measurement of ROI and marketing effectiveness throughout mainstream and digital marketing mediums and strategies.

  • Marketing Efficacy and ROI Estimations
    Marketing Efficacy and ROI Estimations

    Track performance of the current marketing and promotional tactics through measured audience response and reception for your business and take a step ahead in generating higher ROIs.

  • Detailed Analytics and Regular Reports
    Detailed Analytics and Regular Reports

    Stay cognizant of the progress and output for your marketing plans with interactive reports available on dashboards for smooth collaboration within and outside teams, anytime, anywhere, any device.

  • Planning and Simulation
    Planning and Simulation

    Devise innovative marketing plans, simulate most likely results instantaneously, compare plan outcomes and launch most optimum marketing plans with ultimate conviction.

Insights Unique to Marketing Challenges

Mi360 evolves from an understanding that every brand faces a very unique set of challenges emanating from the category or the target groups and neither the market dynamics are consistent across geographies.

It breaks down the brand marketing insights at product – market levels to help you channelize your efforts across the right areas for maximum gain from the marketing.

roi measurement tools
customizable analytics solution
How it Works?

Mi360 is a comprehensive and customizable analytics solution built to evaluate your brand’s marketing effectiveness and ROI estimates.
Data sources, both internal and external, are integrated to an advanced predictive modeling platform to generate robust marketing insights for your business.

  • Data Aggregation

    Data Aggregation

    We accumulate sales, marketing, promotional and external data for the category over a common platform. We make use of syndicated volumetric data, media research data and macro-economic data to build an all-inclusive database that impact your business.

  • Predictive Modelling

    Predictive Modelling

    We leverage the comprehensive database to develop predictive models as per the specific brand challenges and market dynamics and generate actionable insights from there. We use state-of-the-art Bayesian modeling to generate most granular and robust estimates.

  • Real Time Online Solution

    Real Time Online Solution

    The data, analytics and insights are compiled, sorted and presented in the comprehensive web based solution - Mi360. We, then make these accessible to your team to collaborate from anywhere, anytime, using any device.

  • Application Management

    Application Management

    We manage the upkeep of the system application to provide you uninterrupted control of your analytics and insights. We update the data, refresh models as frequently as we get it to ensure that your marketing insights are latest forever.

Right Metrics in Real Time

Measure real-time and scenario-based ROMI performance

Mi360 develops brand specific marketing performance analytical reports and presents them across the interactive dashboards in a collaborative, comprehensive and visually advanced format for you to conveniently interpret and answer all marketing queries that prevail with respect to your marketing and promotional mix.

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Maximize gain from brand marketing

Use Mi360 to quantify the business sales impact of your marketing with help from real-time data
and formulate workable plans, which render success to marketing deliveries and promotional activities.
During the process, find out the expected outcome of your marketing plan before its launch and stay risk-free.

  • Get business insights powered by predictive models with latest data
  • Avail real-time monitoring of marketing strategies and promotions
  • Access & retrieve detailed BI reports over an interactive dashboard
  • Understand marketing impact with proposed scenario building & simulation
Case Studies

A marketer gets to know the impact on sales of all her previous tactics across vehicles, in a dynamic marketplace with interactions; and can plan her future tactics on the go effectively as she can view the possible outcomes.

ROMI Optimization - A Comprehensive Approach

Every CMO across the globe today is thinking endlessly of smart strategies which will give her more bang for the buck he is spending in marketing. Multi channel strategies, macroeconomic factors and above all the ever changing consumer preferences ar...


Campaign Effectiveness In the Indian FMCG

This case study examines the improvisation of marketing strategy for an FMCG giant in India, mainly focusing on calculating campaign effectiveness and improving brand awareness.


ROMI Optimization: Key Drivers and Effectiveness

A highly renowned US Internet company invests a huge amount on a number of marketing drivers such TV, internet and on their own brand marketing. This case study examines the impact of each driver to eventually optimize ROMI.

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